Registered with Government of Nepal, 177/063 | Affiliated to Social Welfare Council (SWC), 20031


MITRA (Measures for Intervention Training Research and Action) Samaj established in 2006, is a non-for-profit, Non-Government Organization, registered with the Government of Nepal. It works closely with the government and various donor agencies for the empowerment of communities. Our area of expertise lies in implementing development programs, social marketing, social mobilization, research, capacity building, designing & implementing of communication campaigns. Over a short period of time, we have forged partnerships with numerous local and international organizations to achieve national goals and priorities. Till date, we have forged partnerships with 71 NGOs/CBOs in 47 districts.


Our Vision is to “Touch Lives Positively”


Our Mission is to “Strive to improve the well being of the communities we serve”


Integrity. Our organization’s activities, services and programs are consistent with our stated missions; compatible with our organizational capacity; respectful of the interests of our varied constituencies and managed with the highest level of professionalism.

Respect and Dignity. We respect the dignity and autonomy of each person, and the integrity, privacy, pride, beliefs and cultures of our varied constituencies the people we serve, our employees, donors, volunteers, and others. Policies that govern our working relationships with these constituencies (e.g. client confidentiality, fair process) reflect this commitment.

Good Citizenship. We comply with all national and local laws and regulations. We keep the broader interests of the community in mind even as we advance our own specific interests, and look for opportunities to become partners with those working in the private and public sectors. We value respectful, reasoned dialogue with one another when we disagree.

Care and Loyalty. We enable our individual board members to exercise their duties of care and loyalty. Individual board members are reasonably informed and participate in board decisions in good faith. They do not use their position for individual personal advantage.

Truth-telling and Openness. We provide truthful information about our missions, program activities, use of donations and finances. We are accessible and responsive to members of the public who express an interest in the affairs of our organizations.

Accountability. The true measure of our success as nonprofits is whether individual lives and our communities change for the better as a result of our work. Being mission-focused, producing measurable outcomes, conducting program evaluations, and developing and maintaining sound financial management are important elements of our accountability.

Stewardship. We are able to accomplish our missions through the generosity of others. We respect donors  intentions and restrictions on the use of their gifts, and promote responsible stewardship of the resources they entrust to us for the accomplishment of our work.

Excellence. We support and encourage visionary governance, exemplary management, excellent service and program delivery, and exceptional staff. We value and uphold the highest ethical and professional standards in all working relations.


Research & GIS: Our core expertise lies in conducting qualitative & quantitative research/ surveys and evaluations. We are perhaps one of the few organizations in Nepal that holds national and international experience and proficiency in GIS technology.

Health program implementation: We have a pool of technical experts including doctors and professionals who are experienced & qualified to implement health programs.

Social marketing: We have hands-on experience in social marketing of health products and services in Nepal using innovative and feasible methods.

Behavior Change Communication (BCC): We are competent in developing and implementing strategic behavior change communication and social mobilization interventions for influencing positive behavior change and sustainable practices in communities.

Organizational development: We have extensive experience in the area of need identification and organizational capacity assessment with experience in providing technical assistance and training on organizational development.

Management support: We hold knowledge in providing technical and management support to matched tailored needs.


  1. Implement programs/projects by providing technical assistance (such as capacity building, social marketing, research and management support) to partnering organizations in order to fulfill basic human rights and alleviate poverty.
  2. Use evidence-based advocacy through research, policies, and other means to empower marginalized communities in the best way possible way.
  3. Implement programs/projects that benefits society at large through strategic alliances at local and grassroots level.