STUDY ON AWARENESS ABOUT ILLEGAL WILDLIFE TRADE AND IMPLEMENT BEHAVIORAL CHANGE COMMUNICATION AND MEASURE ITS IMPACTS
MITRA Samaj successfully conducted ‘Study on Awareness About Illegal Wildlife Trade and Implement Behavioural Change Communication and Measure Its Impacts’ that commissioned by WWF Nepal to conduct a baseline study on awareness about illegal wildlife trade in non-conventional sector (transportation workers) and its mitigative measure (how to build awareness in them), and develop and implement behavioural change communication campaigns that help guide the behaviour change of the transportation workers, community members and stakeholders in Kathmandu-Rasuwagadhi Highway.
Major activities of the project included the followings:
- Literature review of strategies, plans, policies, acts, rules and regulations related to poaching and illegal trade of the body parts of wildlife species;
- Baseline study to assess the awareness about illegal wildlife trade among the transportation workers of Kathmandu-Rasuwagadi Highway and find appropriate measures to build awareness in them.
- Consultation with stakeholders for development of Behaviour Change Communication (BCC) materials in
- Development of BCC materials and pre-testing it before its wider use
- Implementation of BCC materials
- Endline study to measure and compare the impacts of BCC campaign